Headquartered in Seattle, Washington, Jones Soda (JSDA) develops, manufactures, markets, and distributes premium soda products under the Jones Soda, Jones Energy (citrus energy drink), Jones Organics (ready-to-drink organic tea), Jones Naturals (non-carbonated juice & tea), Jones Pure Cane Soda (premium soda), Jones 24C (enhanced water beverage), and WhoopAss (citrus energy drink) brands.
Management has been successfully implementing a growth strategy by introducing innovative new products, employing unique marketing programs and utilizing multiple channels of distribution. The company is in the early stages of development as a participant in the carbonated soft drink (CSD) industry.
The last six quarterly earnings reports were negative surprises. Throughout last year, management pared revenue guidance from the initial estimation of +50%; actual gross revenues increased only 5% and net revenues increased only 2%. However, the stock has discounted the majority of the negative developments. The rating is a Hold.
Read the full analyst report on JSDA
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