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McDonald's Corp.'s (MCD) focus on core brands, its image make-over program, and innovative marketing campaigns have been successful. After doubling margins in its U.S. operations, the company is turning its focus to Europe and APMEA (Asia/Pacific, Middle East and Africa), where company-operated restaurant margins lag the U.S. (by 110-350 basis points in the second quarter).
Re-franchising continues to be another engine of growth, bolstering return on assets by an expected 100 basis p...